Guest Lecture by VP of Experience Design Klaus Kaasgaard: Network Effect Platforms
In this presentation we will explore the recent rise of web platforms and business models leveraging network effects, including the so-called "On-demand networks". Klaus Kaasgaard is Vice President of Experience Design, Intuit's Small Business Group.
15.04.2015 kl. 12.30 - 14.15
Network Effect Platforms
Network effects is driving innovation and market disruptions across several industries, enabling new ways of solving problems and lowering barriers to entry for start-ups with the right "idea". Think about Airbnb in the hospitality space, Uber in the transportation space or eBay in the commerce space. Start-ups across the globe have found ways to leverage the social web to create network effects to enable rapid growth, scale and value for both consumers and developers (or more broadly speaking, contributors). The core tenet of "Web 2.0." - the empowerment of the consumer as a simultaneous producer of content - is driving entirely new business models and changing the way we interact with each other and with services at almost every level.
In this presentation we will explore the recent rise of web platforms and business models leveraging network effects, including the so-called "On-demand networks". In an interactive exercise, participants will be encouraged to think about how products and/or businesses can leverage network effects to create better user experiences and business outcomes.
Klaus Kaasgaard is VP of Experience Design of Intuit’s Small Business Group and also serves as Adjunct Professor at the University of Aalborg where he champions entrepreneurship and Design Thinking. He has 20 years experience in user experience and product management in companies including Telstra, Yahoo! and Microsoft. Prior to joining Intuit in 2012, he was CEO of Fundii, an online and mobile coupon marketing start-up. He lives in Redwood City, California with his wife and two daughters.
The lecture will be in Danish
Auditorium 3.107, Rendsburggade 14, 9000 Aalborg